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About Us


Kellie's was established is 2006 after 22 years in the corporate world. 

While traveling in England, I feel in love with pastry arts.  Soon after returning home, I taught myself to bake from library books and my hobby turned into a business. I am still so passionate about creating edible art.



Largest order -  14,000 cookies

First to add a QR code to a cookie

Created a signature recipe that appealed to Central Market

Cookies featured in a national Verizon commercial

Originators of the InstaBites Events - on-site on-demand selfie cookies

Began with candy topiaries and evolved into cookies

Cookies have traveled as far as Russia

We work closely with a non-profit group to hire employees who are re-entering the workforce

Shark Tank Producers and The Billionaire Buyer TV Show called - after several rounds of auditions, we didn't make the cut, but it was pretty amazing anyway

Kai Ryssdal interviewed us on Marketplace after our store flooded in 2015

We have created InstaBites at the New York City Wine and Food Festival with The Food Network, The Cooking Channel, CEO of Eater and Martha Stewart

The Real Housewives of Atlanta called!  We flew to Atlanta to create InstaBites for Kandi's baby shower

Hollywood called!  We traveled to Sony Pictures Studios to create for Hollywood's finest

We have also travel with Bloomberg, SAP, Culture Map, Hulu and Revionics to name a few


Our retail bakeshop is now open and we hope to see you soon!





  • 512.336.7300
  • hello@kelliesbakingco.com
  • Kellie's Baking Co., LLC
  • 5245 Burnet Road
  • Austin, Texas 78756